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Market segmentation; concepts and applications / Edited by James F. Engel, Henry F. Fiorillo, Murray A. Cayley.

; Fiorillo, Henry F., compiler ; Cayley, Murray Alexander, 1936- compiler
New York, Holt, Rinehart and Winston [1972] .
ISBN 0030880823, 9780030880827

Location Call Number Status Consortium Loan
WRLC Shared Collections Facility
HF5415 .E647 Off-site
Other Authors Fiorillo, Henry F.,
Cayley, Murray Alexander, 1936-
Subjects Market segmentation.
Segmentation du marché
Segmentation du marché.
Series Holt, Rinehart and Winston marketing series.
Description xiii, 486 pages : illustrations ; 23 cm
Copyright Date [1972]
Notes Includes bibliographical references (pages 469-483) and index.
Network Numbers (OCoLC)ocm00278007
WorldCat Search OCLC WorldCat


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