Repetitive advertising in newspapers; a study of two new products. With the assistance of Carl P. Slenk.

Boston, Harvard University, Division of Research, Graduate School of Business Administration, 1964.

Location Call Number Status Consortium Loan
WRLC Shared Collections Facility
HF6107 .S85 Off-site
George Mason
Fenwick stacks
HF6107 .S85 1964 Available Request
Fenwick stacks
HF6107 .S85 1964 Available Request
Off-Campus Shelving
HF6107 .S85 Available Request
Subjects Advertising, Newspaper.
Description xxii, 357 p. illus. 22 cm.
Notes Bibliography: p. [347]-349.
Network Numbers (OCoLC)00245419
WorldCat Search OCLC WorldCat


Export citation to: RefWorks