Advertising measurement and decision making [by] Homer M. Dalbey, Irwin Gross, and Yoram Wind. Edited and directed by Patrick J. Robinson.

; Dalbey, Homer M ; Gross, Irwin ; Wind, Yoram
Boston, Allyn & Bacon [1968] .

Location Call Number Status Consortium Loan
LIB stacks
HF5823 .R65 Available Request
Van Ness stacks
HF5823 .R655 Available Request
Business Library stacks
HF5823 .R655 Available Request
Founders Library stacks
HF5823 R655 Available Request
Other Authors Dalbey, Homer M.
Gross, Irwin.
Wind, Yoram.
Subjects Advertising.
Decision making.
Marketing -- Management.
Description xx, 103 p. 24 cm.
Notes Bibliography: p. 94-97.
Network Numbers (OCoLC)00245379
WorldCat Search OCLC WorldCat


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