Readings in advertising and promotion strategy. [Compiled by] Arnold M. Barban [and] C. H. Sandage.

; Sandage, C. H. (Charles Harold), 1902-1998
Homewood, Ill., R. D. Irwin, 1968.

Location Call Number Status Consortium Loan
LIB stacks
HF5823 .B258 Available Request
Van Ness stacks
HF 5823 .B258 Available Request
Founders Library stacks
HF5823 B258 Available Request
Other Title Advertising and promotion strategy.
Other Authors Sandage, C. H. 1902-1998.
Subjects Advertising.
Sales promotion.
Description x, 301 p. illus. 23 cm.
Notes Includes bibliographies.
Network Numbers (OCoLC)00245168
WorldCat Search OCLC WorldCat


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