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Merchants and manufacturers; studies in the changing structure of nineteenth-century marketing [by] Glenn Porter and Harold C. Livesay.

; Livesay, Harold C., author
Baltimore, Johns Hopkins Press [1971] .
ISBN 0801812518, 9780801812514

Location Call Number Status Consortium Loan
George Washington
WRLC Shared Collections Facility
HF 5415.1 .P55 Off-site
WRLC Shared Collections Facility
HF5415 .P67 Off-site
George Mason
Fenwick stacks
HF5415.1.P6 M4 Available Request
Off-Campus Shelving
HF5415.1 .P55 Available Request
Other Authors Livesay, Harold C.,
Subjects Commerce.
Marketing -- Management.
Marketing -- United States -- Management -- History -- 19th century.
United States -- Commerce -- History -- 19th century.
United States.
Description x, 257 pages 24 cm
Copyright Date [1971]
Notes Includes bibliographical references (pages 233-248).
Contents Framework and Overview -- The Merchant in Control: Marketing after 1815 -- The Merchant in Operation: The Marketing of Iron -- The Merchant as Catalyst: Financing Economic Growth -- Marketing in a Changing Environment: The Railway Supply Industry, 1830-1842 -- The Future Foreshadowed: The Railway Supply Industry, 1842-1860 -- The Decline of the Merchant as Financier -- The Manufacturer Ascendant: Changing Markets in Producers' Goods -- The Manufacturer Ascendant: Concentration and Costumers' Goods -- The Imperatives of Technology: Marketing Perishable Goods -- Other Products with Marketing Complexities -- The Continued Relevance of the Jobber: The Tobacco Industry -- Survival of the Old Order: Continuity in Consumers' Goods -- The Contours of Change.
Genre History.
Geographic Area United States
Network Numbers (OCoLC)221509
WorldCat Search OCLC WorldCat
WorldCat Identities Porter, Glenn.
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