Management science in marketing [by] David B. Montgomery and Glen L. Urban.

; Urban, Glen L
Englewood Cliffs, N.J., Prentice-Hall [1969] .

Location Call Number Status Consortium Loan
George Washington
WRLC Shared Collections Facility
HF 5415.13 .M66 Off-site
WRLC Shared Collections Facility
HF5415.13 .M66 Off-site
Van Ness stacks
HF 5415.13 .M66 Available Request
WRLC Shared Collections Facility
HF 5415.13 .M66 Off-site
George Mason
Fenwick stacks
HF5415.13 .M6M3 Available Request
Other Authors Urban, Glen L.
Subjects Management.
Marketing -- Gestion.
Marketing -- Management.
Series Prentice-Hall international series in management.
Description xix, 376 pages 24 cm.
Copyright Date [1969]
Notes Includes bibliographical references.
Contents Introduction to management science and marketing -- The nature of management science -- Management science and the decision-information system -- Plan of development of this book -- Models of market response -- Simulation models of market response -- Stochastic models of consumer response -- A comparison of simulation and stochastic models -- Advertising decisions -- Creating advertising appeals -- Determination of the advertising budget -- Specification of the media schedule -- Specification of copy and format -- A note on other promotions -- Summary of management science and advertising decisions -- Pricing decisions -- The classical economic model -- Price and the firm's total marketing plan -- Competitive models -- Estimating demand relationships -- Management science and pricing decisions -- Distribution decisions -- Introduction -- The nature of distribution systems -- Functions of distribution -- Specific distribution decisions -- Summary of management science in distribution decisions -- Personal selling decisions -- Introduction -- Personal selling goals -- Size of personal selling effort -- Allocation of sales effort -- Organizational aspects of personal selling -- Summary of management science and personal selling decisions -- New product decisions -- Introduction -- Search for new product ideas -- Screening new product possibilities -- Analysis of new product proposals -- Implementation of new products -- A note on product line decisions -- Management science and new product decisions -- Implementation of management science in marketing -- Introduction -- Problems in implementing the management science approach in marketing -- Considerations in implementing management science in marketing -- The future of management science in marketing -- Future developments in marketing information systems -- Models and the model bank -- Research opportunities for management science in marketing.
Network Numbers (OCoLC)218614
WorldCat Search OCLC WorldCat
WorldCat Identities Montgomery, David B.
Publication timeline, list of works, related names and subjects and other information


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