Attitude research reaches new heights. Charles W. King and Douglas J. Tigert, editors.

; King, Charles W ; Tigert, Douglas J
[Chicago, American Marketing Association, 1971?] .

Location Call Number Status Consortium Loan
WRLC Shared Collections Facility
HF5415.3 .A4 no.14 Off-site
George Mason
Fenwick stacks
HF5415.2 .A64A8 Available Request
Other Authors King, Charles W.
Tigert, Douglas J.
Subjects Attitude (Psychology) -- Testing -- Congresses.
Attitude (Psychology) -- Testing.
Consumers -- Congresses.
Marketing research -- Congresses.
Marketing research.
Description vii, 339 pages illustrations 23 cm.
Copyright Date 1971?]
Notes Includes bibliographies.
Genre Conference papers and proceedings.
Network Numbers (OCoLC)00196793
WorldCat Search OCLC WorldCat


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