Attitude research reaches new heights. Charles W. King and Douglas J. Tigert, editors.

; King, Charles W ; Tigert, Douglas J
[Chicago, American Marketing Association, 1971?] .

Location Call Number Status Consortium Loan
WRLC Shared Collections Facility
HF5415.3 .A4 no.14 Off-site
George Mason
Fenwick stacks
HF5415.2 .A64A8 Available Request
Other Authors King, Charles W.
Tigert, Douglas J.
Subjects Attitude (Psychology) -- Testing -- Congresses.
Consumers -- Congresses.
Marketing research -- Congresses.
Series AMA bibliography series, no. 14.
Description vii, 339 p. illus. 23 cm.
Notes Papers presented at the third annual conference of the Attitude Research Committee of the American Marketing Association held in Mexico City during March 1970.
Includes bibliographies.
Network Numbers (OCoLC)00196793
WorldCat Search OCLC WorldCat


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