Communication and persuasion; psychological studies of opinion change, by Carl I. Hovland, Irving L. Janis, and Harold H. Kelley.

; Janis, Irving L. (Irving Lester), 1918-1990 ; Kelley, Harold H
New Haven, Yale University Press, 1953.

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Other Authors Janis, Irving L. 1918-1990.
Kelley, Harold H.
Subjects Communication.
Persuasion (Rhetoric)
Psychologie appliquée.
Psychology, Applied.
Description xii, 315 pages illustrations 24 cm
Copyright Date 1953.
Notes Includes bibliographical references.
Contents Credibility of the communicator -- Fear-arousing appeals -- Organization of persuasive arguments -- Group membership and resistance to influence -- Personality and susceptibility to persuasion -- Acquiring conviction through active participation -- Retention of opinion change -- Summary and emerging problems.
Network Numbers (OCoLC)187639
(OCoLC)ocm00187639
WorldCat Search OCLC WorldCat
WorldCat Identities Hovland, Carl Iver, 1912-
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