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Product strategy and management. Edited by Thomas L. Berg [and] Abe Shuchman.

; Shuchman, Abe, editor
New York, Holt, Rinehart and Winston [1963] .
ISBN 9780030123702, 0030123704

Location Call Number Status Consortium Loan
George Washington
WRLC Shared Collections Facility
HF 5415 .B4298 Off-site
LIB stacks
HF5415 .B4298 Available Request
Van Ness stacks
HF 5415 .B4298 Available Request
Off-Campus Shelving
HF5415 .B4298 Available Request
Other Authors Shuchman, Abe,
Subjects Marketing.
New products.
Productos nuevos.
Description xii, 610 pages diagrams, tables 25 cm
Copyright Date [1963]
Network Numbers (OCoLC)167452
WorldCat Search OCLC WorldCat
WorldCat Identities Berg, Thomas L.,
Publication timeline, list of works, related names and subjects and other information


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