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Marketing management and the decision sciences: theory and applications [by] William R. Darden [and] Rudolph P. Lamone.

; Lamone, Rudolph P., 1931-
Boston, Allyn and Bacon [1971] .

Location Call Number Status Consortium Loan
WRLC Shared Collections Facility
HF5415.2 .D28 Off-site
George Mason
Fenwick stacks
HF5415.2 .D3M3 Available Request
Off-Campus Shelving
HF5415.2 .D28 Available Request
Other Authors Lamone, Rudolph P., 1931-
Subjects Decision making.
Marketing -- Management.
Marketing research.
Description x, 576 pages illustrations 22 cm.
Copyright Date [1971]
Notes Includes bibliographical references.
Network Numbers (OCoLC)00150906
WorldCat Search OCLC WorldCat
WorldCat Identities Darden, William R., 1936-
Publication timeline, list of works, related names and subjects and other information


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