Marketing and development: the Thailand experience, by Dole A. Anderson.

East Lansing, Institute for International Business and Economic Development Studies, Michigan State University, 1970.

Location Call Number Status Consortium Loan
George Washington
WRLC Shared Collections Facility
HF 5415.12 .T45 A62 Off-site
WRLC Shared Collections Facility
HB31 .M7 v.6 Off-site
George Mason
Fenwick stacks
HF5415.12.T5 A6 Available Request
Subjects Economic history.
Economische ontwikkeling.
Marketing -- Thailand.
Thailand -- Economic conditions.
Series MSU international business and economic studies.
Description xx, 214 pages map 24 cm.
Copyright Date 1970.
Notes Includes bibliographical references (pages 199-205).
Contents pt. 1. The Ecological Matrix of Marketing-- The Thai Nation and Its Economic History -- Thailand among the nations of the Indochina Peninsula -- Some Measures of the Present Development -- A Summary of the History -- Modernization in the Nineteenth Century -- The Era of Development -- Industrialization -- The Thai Society -- Characteristics of the Population -- The Prime City Phenomenon -- Rural-Urban Contrats -- Urban Classes -- Bangkok among Other Asian Cities -- Religion -- The Family and the Role of Women -- Education -- part 2. Marketing and Development -- The Maketing Structure -- Two Retailing Examples -- Retailing in Rural Areas -- Itinerant Trading -- Urban Retailing -- Consumer Buying Habits -- The Structure of Trade -- Channels of Distribution -- Channels in Industry -- Channels in Agriculture -- The Western Trading Houses -- Impact of Industrialization on Distribution -- Ancillary Marketing Institutions and Services -- Informational Needs -- Advertising -- Credit in Marketing -- Human Resources -- The Role of Government in Marketing -- The Development of a National Consumer Goods Market -- Transportation Improvement and Spatial Aspects of the Market -- The Inland Waterway System -- The Railroad System -- The Highway System -- Growth in Motor Vehicles -- The Impact of Highways -- The Changing Chracter of Consumer Goods Imports -- Conclusion.
Geographic Area Thailand
Network Numbers (OCoLC)141673
WorldCat Search OCLC WorldCat
WorldCat Identities Anderson, Dole A., 1917-
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