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Essentials of the promotional mix / Harry Deane Wolfe, Dik Warren Twedt.

; Twedt, Dik Warren, 1920- author
New York, Appleton-Century-Crofts [1970] .
ISBN 039095621X, 9780390956217

Location Call Number Status Consortium Loan
WRLC Shared Collections Facility
HF5415 .W655 Off-site
George Mason
Fenwick stacks
HF5415 .W6E8 Available Request
Other Authors Twedt, Dik Warren, 1920-
Subjects Marketing.
Sales promotion.
Description xiii, 304 pages : illustrations ; 24 cm
Copyright Date [1970]
Notes Includes bibliographical references and index.
Network Numbers (OCoLC)ocm00120112
WorldCat Search OCLC WorldCat
WorldCat Identities Wolfe, Harry Deane, 1901-
Publication timeline, list of works, related names and subjects and other information


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