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Organization strategy, a marketing approach [by] E. Raymond Corey [and] Steven H. Star.

; Star, Steven H., author ; Harvard University. Graduate School of Business Administration. Division of Research
Boston, Division of Research, Graduate School of Business Administration, Harvard University, 1971.
ISBN 0875840884, 9780875840888

Location Call Number Status Consortium Loan
George Washington
WRLC Shared Collections Facility
HD 70 .U5 C66 (show me on map) Off-site
WRLC Shared Collections Facility
HD70.U5 C66 Off-site
George Mason
Fenwick stacks
HD70.U5 C6 Available Request
Off-Campus Shelving
HD70.U5 C66 Available Request
Other Authors Star, Steven H.,
Harvard University. Graduate School of Business Administration. Division of Research.
Subjects Industrial organization -- United States -- Case studies.
Industrial organization.
Industrie -- Organisation, contrôle, etc. -- États-Unis -- Cas, Études de.
Marketing -- Gestion -- Cas, Études de.
Marketing -- Management -- Case studies.
Marketing -- Management.
United States.
Description xi, 434 pages illustrations 29 cm
Copyright Date 1971.
Notes "Based on a detailed examination of the organizational structures and processes in: IBM, Sears, Ford, General Electric, General Foods, Lockheed, Mobil, Monsanto, Du Pont, and Pfizer."
Includes bibliographical references.
Genre Case studies.
Geographic Area United States
Network Numbers (OCoLC)116222
WorldCat Search OCLC WorldCat
WorldCat Identities Corey, E. Raymond.
Publication timeline, list of works, related names and subjects and other information


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