Marketing management viewpoints; commentary and readings [by] S. George Walters, Morris L. Sweet [and] Max D. Snider.

; Sweet, Morris L., compiler ; Snider, Max D., 1915- compiler
2d ed.. Cincinnati, South-western Pub. Company [1970] .

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George Washington
WRLC Shared Collections Facility
HF 5415 .W313 1970 (show me on map) Off-site
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HF5415 .W313 1970 Available Request
UDC
Van Ness stacks
HF5415 .W313 1970 Available Request
Other Authors Snider, Max D., 1915-
Sweet, Morris L.,
Subjects Marketing -- Management.
Description viii, 536 pages illustrations 24 cm
Copyright Date [1970]
Notes Originally published in 1962 under title: Readings in marketing.
Includes bibliographical references.
Network Numbers (OCoLC)91342
(OCoLC)ocm00091342
WorldCat Search OCLC WorldCat

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