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International marketing.

2d ed.. Englewood Cliffs, N.J., Prentice-Hall [1970] .
ISBN , 9780134731247, 0134731247

Location Call Number Status Consortium Loan
George Washington
Gelman stacks
HF 1009.5 .F35 1970 Available Request
WRLC Shared Collections Facility
HF5415 .P6 v.4 v.4-7 Off-site
Van Ness stacks
HF1009.5 .F35 1970 Request
George Mason
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HF1009.5.F3 I6 Available Request
Business Library stacks
HF1009.5 .F35 1970 Available Request
Business Library stacks
HF1009.5 .F35 Available Request
Subjects Commerce extérieur -- Promotion -- États-Unis.
Export marketing.
Foreign trade promotion -- United States.
Foreign trade promotion.
Internationales Marketing.
Marchés d'exportation.
Marketing international.
United States.
Series Prentice-Hall foundations of marketing series.
Description viii, 120 pages illustrations 23 cm.
Copyright Date [1970]
Notes Includes bibliographical references (pages 111-114).
Contents Marketing for the global enterprise -- Internation marketing -- The economic, cultural, and political roots of marketing systems -- Consumers: what they buy and how they buy -- Product policy -- Distribution -- Promotion and market research -- The total marketing program.
Geographic Area United States
Network Numbers (OCoLC)89590
WorldCat Search OCLC WorldCat
WorldCat Identities Fayerweather, John.
Publication timeline, list of works, related names and subjects and other information


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