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The theory and practice of typographic design / Eric K. Bain.

New York : Hastings House, [1970] .
ISBN 0803870906, 9780803870901

Location Call Number Status Consortium Loan
George Washington
Mt. Vernon campus stacks
Z253.5 .B26 Available Request
LIB stacks
Z253.5 .B26 Available Request
Van Ness stacks
Z 253.5 B26 Available Request
Van Ness stacks
Z 253.5 .B26 Available Request
Van Ness stacks
Z 253.5 B26 Available Request
Off-Campus Shelving
Z253.5 .B26 Available Request
Other Title Display typography
Subjects Graphic design (Typography)
Mise en pages.
Series Visual communication books.
Description 182 pages : illustrations, facsimiles ; 25 cm.
Copyright Date [1970]
Notes Spine title: Display typography.
Includes bibliographical references (pages 177-182).
Also issued online.
Contents The nature of typographic design -- Symmetrical display -- The logic of typography -- Shapes -- Preparing a working layout -- Choice of alphabet -- Emphasis through type size and alphabet -- Grouping and spacing -- Variety within unity -- Using bold type -- Choice of typeface -- Mixing typefaces -- Using display faces -- Rules -- Rule borders -- Ornaments and decorative borders -- Introducing colour -- A second colour -- Further use of colour -- Decorative colour -- Ink specification -- Asymmetric design -- Asymmetric placing of a line of type -- The principles of asymmetric layout -- Designing an asymmetric layout -- Sanserif types -- Asymmetric rules -- Choosing the paper -- Stationery -- House style -- Monotype mechanical composition -- Line mechanical composition -- Tables without rules -- Tables with rules -- Designing booklets: 1 -- Designing booklets: 2 -- Methods of binding and imposition -- Unconventional margins -- Applying a grid system -- Designing folders -- Solid and reverse line plates -- Advertising -- Newspaper advertisements -- Magazine advertisement -- Graphic design -- Combining type and graphics -- Photography -- Combining type and photographs -- Printing processes -- Cost effectiveness.
Network Numbers (OCoLC)75597
WorldCat Search OCLC WorldCat


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