Buyer attitudes and brand choice behavior [by] George S. Day.


New York, Free Press [1970] .

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Subjects Brand name products.
Consumer panels.
Consumers' preferences.
Consumers.
Marketing.
Motivation research (Marketing)
Series Columbia University. Graduate School of Business. Graduate School of Business dissertations series.
Description xx, 219 p. illus. 25 cm.
Notes Bibliography: p. 197-208.
Network Numbers (OCoLC)00058814
(OCoLC)58814
WorldCat Search OCLC WorldCat

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