Measuring the sales and profit results of advertising; a managerial approach, by Roy H. Campbell.


[New York] Association of National Advertisers [1969] .

Location Call Number Status Consortium Loan
American
WRLC Shared Collections Facility
HF5823 .C157 Off-site
Request
Subjects Advertising
Advertising.
PubliciteĢ -- Taux de rendement.
Description x, 133 pages illustrations 24 cm.
Copyright Date [1969]
Network Numbers (OCoLC)00054543
(OCoLC)54543
WorldCat Search OCLC WorldCat

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