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The theory of buyer behavior [by] John A. Howard and Jagdish N. Sheth.

; Sheth, Jagdish N., author
New York, Wiley [1969] .
ISBN 0471416576, 9780471416579

Location Call Number Status Consortium Loan
George Washington
WRLC Shared Collections Facility
HF 5415.3 .H68 Off-site
WRLC Shared Collections Facility
HF5415 .W5 v.7 Off-site
Van Ness stacks
HF5415.3 .H68 Request
George Mason
Fenwick stacks
HF5415.3.H6 T5 Available Request
Other Authors Sheth, Jagdish N.,
Subjects Consommateurs.
Consumer behavior.
Consumo (Economia)
Series Wiley marketing series.
Description xv, 458 pages illustrations 23 cm.
Copyright Date [1969]
Notes Includes bibliographical references (pages 421-449).
Contents Part 1: The nature of the theory, and a summary -- Theory: function, need, and structure -- Summary of the theory of buyer behavior -- Part 2: Structure of the theory -- Intervening and exogenous variables -- Learning subsystems -- Perceptual constructs -- Part 3: The theory and its measurement -- Attitude ́as an intervening variable -- Purchase behavior and brand loyalty -- Part 4: The theory and its application -- Product innovation -- Symbolic communication -- Part 5: Summary and implications -- Theory: structure, function, and need.
Network Numbers (OCoLC)33508
WorldCat Search OCLC WorldCat
WorldCat Identities Howard, John A.
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