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Successful management of new products, by John T. Gerlach and Charles Anthony Wainwright.

; Wainwright, Charles Anthony, author
New York, Hastings House [1968] .
ISBN 0803866720, , 9780803866720

Location Call Number Status Consortium Loan
George Washington
Mt. Vernon campus stacks
HF5415.15 .G46 Available Request
LIB stacks
HF5415.15 .G46 Available Request
Van Ness stacks
HF 5415.15 .G46 Available Request
George Mason
Fenwick stacks
HF5415.15 .G4S8 Available Request
Off-Campus Shelving
HF5415.15 .G46 Available Request
Other Authors Wainwright, Charles Anthony,
Subjects New products.
Product management.
Produits commerciaux -- Gestion.
Produits nouveaux.
Series Communication arts books.
Description 221 pages illustrations 25 cm.
Copyright Date [1968]
Notes Includes bibliographical references (pages 211-213).
Network Numbers (OCoLC)2189
WorldCat Search OCLC WorldCat
WorldCat Identities Gerlach, John T., 1932-
Publication timeline, list of works, related names and subjects and other information


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