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Made to play house : dolls and the commercialization of American girlhood, 1830-1930 / Miriam Formanek-Brunell.

New Haven : Yale University Press, [1993] .
ISBN 0300050720, 9780300050721

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Subjects Bedrijven.
Doll industry -- Social aspects -- United States -- History.
Doll industry -- Social aspects.
Poppen (speelgoed)
United States.
Description xi, 233 pages : illustrations ; 24 cm
Copyright Date [1993]
Notes Includes bibliographical references (pages 189-228) and index.
Summary "Dolls have long been perceived as symbols of domesticity, maternity, and materialism, designed by men and loved by girls who wanted to "play house." In this engagingly written and illustrated social history of the American doll industry, Miriam Formanek-Brunell shows that this has not always been the case. Drawing on a wide variety of contemporary sources - including popular magazines advertising, autobiographies, juvenile literature, patents, photographs, and the dolls themselves - Formanek-Brunell traces the history of the doll industry back to its beginnings, a time when American men, women, and girls each claimed the right to construct dolls and gender." "Formanek-Brunell describes how dolls and doll play changed over time: antebellum rag dolls taught sewing skills; Gilded Age fashion dolls inculcated formal social rituals; Progressive Era dolls promoted health and active play; and the realistic baby dolls of the 1920s fostered girls' maternal impulses. She discusses how the aesthetic values and business methods of women dollmakers differed from those of their male counterpart, and she describes, for example, Martha Chase, who made America's first soft, sanitary cloth dolls, and Rose O'Neill, inventor of the kewpie doll. According to Formanek-Brunell, although American businessmen ultimately dominated the industry with dolls they marketed as symbols of an idealized feminine domesticity, business-women presented an alternative vision of gender for both girls and boys through a variety of dolls they manufactured themselves."--Jacket.
Contents Ch. 1. The Politics of Dollhood in Nineteenth-Century America -- Ch. 2. Masculinity, Technology, and the Doll Economy, 1860-1906 -- Ch. 3. In the Dolls' House: The Material Maternalism of Martha Chase, 1889-1914 -- Ch. 4. Marketing a Campbell Kids Culture: Engendering New Kid Dolls, 1902-1914 -- Ch. 5. New Women and Talismen: Rose O'Neill and the Kewpies, 1909-1914 -- Ch. 6. Forging the Modern American Doll Industry, 1914-1929 -- Ch. 7. Children's Day: Constructing a Consumer Culture for Girls, 1900-1930 -- Epilogue: Agents or Agency: Dolls in Modern America Since 1930.
Genre History.
Geographic Area United States
Network Numbers (OCoLC)28147806
WorldCat Search OCLC WorldCat
WorldCat Identities Forman-Brunell, Miriam, 1955-
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