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Advertising : its role in modern marketing / S. Watson Dunn, Arnold M. Barban.

; Barban, Arnold M
5th ed.. Chicago : Dryden Press, c1982.
ISBN 0030600499

Location Call Number Status Consortium Loan
American
LIB stacks
HF5823 .D78 1982 Available Request
UDC
Van Ness stacks
HF 5823 .D78 1982 Available Request
Georgetown
Off-Campus Shelving
HF5823 .D78 1982 Available Request
Marymount
Marymount Main stacks
HF5823 .D923 1982 Available Request
Other Authors Barban, Arnold M.
Subjects Advertising.
Description xxi, 710 p., [8] p. of plates : ill. (some col.) ; 25 cm.
Notes Includes bibliographies and index.
Network Numbers (OCoLC)08273998
(OCoLC)8273998
WorldCat Search OCLC WorldCat

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