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Straight talk about attitude research / Joseph Chasin, editor.

; American Marketing Association ; Attitude Research Conference (12th : 1981 : Hot Springs, Va.)
Chicago, Ill. : American Marketing Association, 1982.
ISBN 0877571562, 9780877571568

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Other Authors Chasin, Joseph.
American Marketing Association.
Attitude Research Conference (12th : 1981 : Hot Springs, Va.)
Subjects Attitude (Psychologie) -- Congrès.
Attitude (Psychology)
Attitude (Psychology) -- Congresses.
Consommateurs -- Attitudes -- Congrès.
Consumers -- Attitudes -- Congresses.
Consumers -- Attitudes.
Marketing -- Recherche -- Congrès.
Marketing research -- Congresses.
Marketing research.
Verbraucherverhalten.
Series Proceedings series (American Marketing Association)
Description vii, 225 pages : illustrations ; 23 cm.
Copyright Date 1982.
Notes "Papers delivered to attendees at the AMA's 12th Annual Attitude Research Conference held at the Homestead in Hot Springs, Virginia from April 5-8, 1981"--Foreword.
Includes bibliographical references.
Genre Conference proceedings.
Network Numbers (OCoLC)8170184
(OCoLC)ocm08170184
WorldCat Search OCLC WorldCat

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