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Consumerism : search for the consumer interest / edited by David A. Aaker and George S. Day.

; Day, George S
4th ed.. London : Collier Macmillan Publishers, [1982] .
ISBN 9780029001509, 0029001501

Location Call Number Status Consortium Loan
George Washington
Gelman stacks
HC110 .C63 C6443 1982 (show me on map) Available Request
LIB stacks
HC110.C63 A6 1982 Available Request
Business Library stacks
HC110 C63 C6443 1982 Available Request
Business Library stacks
HC110 C63 C6443 1982 Available Request
Founders Library stacks
HC110 C63 C6443 1982 Available Request
WRLC Shared Collections Facility
WRLC Shared Copy.
WRLC Shared Collections Facility
HC110.C63 C758 1982 Off-site
Other Authors Aaker, David A.
Day, George S.
Subjects Consommateurs -- Protection -- États-Unis.
Consumer protection -- United States.
Consumer protection.
United States.
Description viii, 500 pages ; 24 cm
Copyright Date [1982]
Notes Includes bibliographical references and index.
Contents A guide to consumerism / David A. Aaker and George S. Day -- The consumer movement in historical perspective / Robert O. Herrmann -- The great American gyp / Ralph Nader -- The consumer's real needs / Sidney Margolius -- Public policy and the marketing practitioner- toward bridging the gap / Stephen A. Greyser -- The theory and practice of Swedish consumer policy / J.K. Johansson -- Axioms for societal marketing / Philip Kotler -- Consumerism lives! ... and grows / E. Patrick McGuire -- The differing nature of consumerism in the ghetto / Alan R. Andreasen -- The future for consumer information systems / Hans B. Thorelli -- A plan for consumer information system development, implementation, and evaluation / Donald A. Dunn and Michael L. Ray -- Developing corporate consumer information programs / David A. Aaker -- Assessing the effects of information disclosure requirements / George S. Day -- Consumer protection : more information or more regulation? / William H. Cunningham and Isabella C.M. Cunningham.
Advertising and competition / David A. Aaker -- The cereal companies : monopolists or super marketers? / Paul N. Bloom -- New legislation and the prospects for real warranty reform / Laurence P. Feldman -- The mindless pursuit of safety / Walter Guzzardi -- The devils in the product liability laws / Business Week -- A marketing manager's primer on products liability / William L. Trombetta -- Are consumers satisfied? / George S. Day -- Industrywide responses to consumerism pressure / George S. Day and David A. Aaker -- Perceptual differences in market transactions : a source of consumer frustration / Ronald J. Dornoff and Clint B. Tankersley -- Business and society review corporate responsibility awards / Business and Society Review -- The courage to work together / C.R. Sitter -- Regulation : asking the right questions / Peter H. Schuck -- Some difficulties in measuring the costs and benefits of regulation / Richard B. Ross -- Measuring the cost of regulation / R. Lee Brummet -- Crying wolf / Joan Claybrook.
Affirmative disclosure of nutrition information and consumers' food preferences : a review / Tyzoon T. Tyebjee -- The social and economic effects of advertising / David A. Aaker -- The cultural and social impact of advertising on American society / Mary Gardiner Jones -- Statement before the Federal Trade Commission / Donald M. Kendall -- Research look at the "kid vid" rule / Scott Ward -- Can and should the FTC restrict advertising to children? / Michael B. Mazis -- Deceptive advertising / David A. Aaker -- Recent FTC actions : implications for the advertising strategist / Robert E. Wilkes and James B. Wilcox -- Caveat emptor / Warren G. Magnuson and Jean Carper -- Ecological marketing : will the normative model become descriptive? / Karl E. Henion -- A new milk jug / Thomas C. Kinnear -- The energy crisis and consumer conservation : current research and action program / R. Bruce Hutton -- Swedish tobacco controls- precedent setting "negative marketing" approach / Graham T.T. Molitor.
Geographic Area United States
Network Numbers (OCoLC)8034823
WorldCat Search OCLC WorldCat


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