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Promotion : advertising, publicity, personal selling, sales promotion / Richard E. Stanley.


2nd ed.. Englewood Cliffs, N.J. : Prentice-Hall, c1982.
ISBN 0137308957

Location Call Number Status Consortium Loan
American
LIB stacks
HF5438.5 .S7 1982 Available Request
Georgetown
Off-Campus Shelving
HF5438.5 .S7 1982 Available Request
Subjects Advertising.
Public relations.
Sales promotion.
Selling.
Description xxii, 389 p. : ill. ; 24 cm.
Notes Includes bibliographical references and index.
Network Numbers (OCoLC)08034296
(OCoLC)8034296
WorldCat Search OCLC WorldCat

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