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Consumer research for management decisions / Melvin Prince, with the collaboration of Irene A. Silbert.

; Silbert, Irene A
New York : Wiley, c1982.
ISBN 0471097152

Location Call Number Status Consortium Loan
LIB stacks
HF5415.3 .P74 Available Request
Mullen Library stacks
HF5415.3 .P74 Available Request
George Mason
Fenwick stacks
HF5415.3 .P74 Available Request
Off-Campus Shelving
HF5415.3 .P74 Available Request
Marymount Main stacks
HF5415.3 .P956 1982 Available Request
Other Authors Silbert, Irene A.
Subjects Consumers -- Research.
Marketing research.
Description xiii, 210 p. ; 24 cm.
Notes "A Ronald Press publication."
Includes index.
Bibliography: p. 202-208.
Network Numbers (OCoLC)07837405
WorldCat Search OCLC WorldCat


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