Cases in marketing mangaement / Kenneth L. Bernhardt, Thomas C. Kinnear.
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| Location | Call Number | Status | Consortium Loan |
|---|---|---|---|
| American | |||
|
LIB stacks
|
HF5415.13 .B448 1981 | Available | Request |
| Other Authors |
Kinnear, Thomas C., 1943-
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| Subjects |
Marketing -- Decision-making -- Case studies.
|
| Description |
xix, 732 pages : illustrations ; 24 cm.
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| Copyright Date |
1981.
|
| Notes |
Includes bibliographical references and index.
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| Genre |
Case studies.
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| Network Numbers |
(OCoLC)07622399
(OCoLC)7622399 |
| WorldCat | Search OCLC WorldCat |
| WorldCat Identities | Bernhardt, Kenneth L., 1944-
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