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Cases in marketing mangaement / Kenneth L. Bernhardt, Thomas C. Kinnear.

; Kinnear, Thomas C., 1943-
Rev. ed.. Plano, Tex. : Business Publications, 1981.
ISBN 0256024197

Location Call Number Status Consortium Loan
American
LIB stacks
HF5415.13 .B448 1981 Available Request
Other Authors Kinnear, Thomas C., 1943-
Subjects Marketing -- Decision-making -- Case studies.
Description xix, 732 pages : illustrations ; 24 cm.
Copyright Date 1981.
Notes Includes bibliographical references and index.
Genre Case studies.
Network Numbers (OCoLC)07622399
(OCoLC)7622399
WorldCat Search OCLC WorldCat
WorldCat Identities Bernhardt, Kenneth L., 1944-
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