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Marketing research : text and cases / Harper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch.

; Stasch, Stanley F ; Westfall, Ralph L
5th ed.. Homewood, Ill. : R.D. Irwin, 1981.
ISBN 0256025304

Location Call Number Status Consortium Loan
WRLC Shared Collections Facility
HF5415.2 .B65 1981 Off-site
Founders Library stacks
HF5415.2 B65 1981 Available Request
Other Authors Stasch, Stanley F.
Westfall, Ralph L.
Subjects Marketing research.
Description xiv, 693 pages : illustrations ; 25 cm.
Copyright Date 1981.
Notes Includes bibliographical references and index.
Genre Case studies.
Network Numbers (OCoLC)07616726
WorldCat Search OCLC WorldCat
WorldCat Identities Boyd, Harper W.
Publication timeline, list of works, related names and subjects and other information


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