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The Changing marketing environment : new theories and applications : 1981 educators' conference proceedings / Kenneth Bernhardt [and others].

Chicago, IL : American Marketing Association, [1981] .
ISBN 0877571511, 9780877571513

Location Call Number Status Consortium Loan
George Washington
WRLC Shared Collections Facility
HF 5411 .C45 (show me on map) Off-site
LIB stacks
HF5415.A2 A58 1981 pt.2 Request
George Mason
Fenwick stacks
HF5411 .C45 Available Request
Lauinger stacks
HF5411 .C45 Available Request
Other Authors Bernhardt, Kenneth L., 1944-
Subjects Congrès -- 1981.
Marketing -- Congresses.
Marketing -- Congrès.
Marketing -- Recherche -- Congrès.
Marketing research -- Congresses.
Marketing research.
Recherche en marketing.
Series Series (American Marketing Association) ; no. 47.
Description xiv, 471 pages : illustrations ; 28 cm.
Copyright Date [1981]
Notes Includes bibliographical references and indexes.
Genre Conference proceedings.
Network Numbers (OCoLC)7552917
WorldCat Search OCLC WorldCat


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