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The Changing marketing environment : new theories and applications : 1981 educators' conference proceedings / Kenneth Bernhardt [and others].


Chicago, IL : American Marketing Association, [1981] .
ISBN 0877571511, 9780877571513

Location Call Number Status Consortium Loan
George Washington
WRLC Shared Collections Facility
HF 5411 .C45 (show me on map) Off-site
Request
American
LIB stacks
HF5415.A2 A58 1981 pt.2 Request
George Mason
Fenwick stacks
HF5411 .C45 Available Request
Georgetown
Lauinger stacks
HF5411 .C45 Available Request
Other Authors Bernhardt, Kenneth L., 1944-
Subjects Congrès -- 1981.
Marketing -- Congresses.
Marketing -- Congrès.
Marketing -- Recherche -- Congrès.
Marketing research -- Congresses.
Marketing research.
Marketing.
Recherche en marketing.
Series Series (American Marketing Association) ; no. 47.
Description xiv, 471 pages : illustrations ; 28 cm.
Copyright Date [1981]
©1981
Notes Includes bibliographical references and indexes.
Genre Conference proceedings.
Network Numbers (OCoLC)7552917
(OCoLC)ocm07552917
WorldCat Search OCLC WorldCat

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