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Marketing and the future / Donald F. Mulvihill, [editor].

; American Marketing Association
Chicago, IL : American Marketing Association, [1981] .
ISBN 087757152X, 9780877571520

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Other Authors Mulvihill, Donald Ferguson.
American Marketing Association.
Subjects Kongress.
Marketing -- États-Unis -- Congrès.
Marketing -- United States -- Congresses.
Marketing.
United States.
Series Proceedings series (American Marketing Association)
Description xvi, 79 pages ; 23 cm.
Copyright Date [1981]
©1981
Notes Proceedings of the American Marketing Association workshop, held October 17-18, 1980, at the Kent State University.
Includes bibliographical references.
Genre Conference proceedings.
Geographic Area United States
Network Numbers (OCoLC)7460885
(OCoLC)ocm07460885
WorldCat Search OCLC WorldCat

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