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Government marketing : theory and practice / edited by Michael P. Mokwa, Steven E. Permut.

; Permut, Steven E ; Yale University ; American Marketing Association
New York, N.Y. : Praeger Publishers, 1981.
ISBN 0030583160

Location Call Number Status Consortium Loan
American
LIB stacks
JF1525.P8 G64 Available Request
George Mason
Arlington Campus stacks
JF1525.P8 G64 Available Request
Georgetown
Off-Campus Shelving
JF1525.P8 G64 Available Request
Other Authors Mokwa, Michael P.
Permut, Steven E.
Yale University.
American Marketing Association.
Subjects Government publicity
Marketing
Public goods
Description xvi, 384 p.
Notes Collection of papers from the May 1979 workshop held at Yale University, co-sponsored by the American Marketing Association.
Includes bibliographical references.
Network Numbers (OCoLC)07197560
(OCoLC)7197560
WorldCat Search OCLC WorldCat

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