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The cola wars / by J.C. Louis and Harvey Z. Yazijian.

; Yazijian, Harvey, author
1st ed.. New York : Everest House, [1980] .
ISBN 0896960528, 9780896960527

Location Call Number Status Consortium Loan
George Washington
Gelman stacks
HD 9348 .U54 C634 1980 (show me on map) Available Request
American
LIB stacks
HD9348.U54 C634 DUE 05-29-2018
George Mason
Fenwick stacks
HD9348.U54 C634; 1980 Available Request
Georgetown
Lauinger stacks
HD9348.U54 C634 1980 Available Request
Lauinger stacks
HD9348.U54 C634 1980 Available Request
Marymount
Marymount Main stacks
HD9348.U54 C634 1980 Available Request
Other Authors Yazijian, Harvey,
Subjects Coca-Cola Company.
Pepsi-Cola Company.
PepsiCo, inc.
Description 386 pages ; 24 cm
Copyright Date [1980]
©1980
Notes Includes bibliographical references and index.
Contents Part One: -- Before the deluge -- Wall Street Yankees in King Coke's court -- Brave new cola -- Coke was my co-pilot -- More pounce to the ounce -- Ice-cold war -- The Pepsi-Cola kid -- Colas in collision -- The poetry of profit -- Part Two: -- Through a cola darkly -- No deposit, high return -- "No one needs it" -- The president who went pop -- The Pepsi papers -- To have and to have more -- Crime and nourishment -- The syrup of '76 -- The raw thing -- The bottler's apprentice -- The cola chronicles.
Geographic Area United States
Network Numbers (OCoLC)6015927
(OCoLC)ocm06015927
WorldCat Search OCLC WorldCat
WorldCat Identities Louis, J. C.
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