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Problems in marketing / [compiled by] E. Raymond Corey, Christopher H. Lovelock, Scott Ward.

; Lovelock, Christopher H ; Ward, Scott, 1942- ; McNair, Malcolm Perrine, 1894- ; Harvard University. Graduate School of Business Administration
6th ed.. New York : McGraw-Hill, c1981.
ISBN 0070131414

Location Call Number Status Consortium Loan
American
LIB stacks
HF5415 .M264 1981 Available Request
Georgetown
Off-Campus Shelving
HF5415 .P724 1981 Available Request
Marymount
Marymount Main stacks
HF5415 .P962 1981 Available Request
Other Authors Corey, E. Raymond.
Lovelock, Christopher H.
Ward, Scott, 1942-
McNair, Malcolm Perrine, 1894-
Harvard University. Graduate School of Business Administration.
Subjects Marketing -- Case studies.
Marketing -- Management -- Case studies.
Description xviii, 810 p. : ill. ; 24 cm.
Notes "Case materials of the Harvard Graduate School of Business Administration."
First-second editions by M.P.McNair and others.
Includes bibliographical references.
Network Numbers (OCoLC)06916591
(OCoLC)6916591
WorldCat Search OCLC WorldCat

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