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The advertising controversy : evidence on the economic effects of advertising / Mark S. Albion, Paul W. Farris.

; Farris, Paul
Boston, Mass. : Auburn House Pub. Co., c1981.
ISBN 086569057X

Location Call Number Status Consortium Loan
American
LIB stacks
HF5826.5 .A43 Available Request
Catholic
Mullen Library stacks
HF5826.5 .A43 Available Request
UDC
Van Ness stacks
HF 5826.5 .A43 Available Request
George Mason
Fenwick stacks
HF5826.5 .A43 Available Request
Georgetown
Lauinger stacks
HF5826.5 .A43 Available Request
Marymount
Marymount Main stacks
HF5826.5 .A337 1981 Available Request
Other Authors Farris, Paul
Subjects Advertising -- Economic aspects.
Advertising -- Management.
Advertising media planning.
Description xxi, 226 p. : ill. ; 24 cm.
Notes Includes index.
Bibliography: p. 201-217.
Network Numbers (OCoLC)06862699
(OCoLC)6862699
WorldCat Search OCLC WorldCat

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