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Persuasion in marketing : the dynamics of marketing's great untapped resource / Horace S. Schwerin and Henry H. Newell ; foreword by Mary Wells Lawrence.

; Newell, Henry H., 1914- author
New York : Wiley, [1981] .
ISBN 0471045543, 9780471045540

Location Call Number Status Consortium Loan
George Washington
Gelman stacks
HF 5415 .S3617 (show me on map) Available Request
American
LIB stacks
HF5415 .S3617 Available Request
Georgetown
Off-Campus Shelving
HF5415 .S3617 Available Request
Other Authors Newell, Henry H., 1914-
Subjects Marketing.
Overreding.
Persuasion (Psychology)
Description xiii, 259 pages : illustrations ; 24 cm
Copyright Date [1981]
©1981
Notes "A Ronald Press publication."
Includes bibliographical references and index.
Network Numbers (OCoLC)6790249
(OCoLC)ocm06790249
WorldCat Search OCLC WorldCat
WorldCat Identities Schwerin, Horace S., 1914-
Publication timeline, list of works, related names and subjects and other information

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