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Persuasion in marketing : the dynamics of marketing's great untapped resource / Horace S. Schwerin and Henry H. Newell ; foreword by Mary Wells Lawrence.

; Newell, Henry H., 1914- author
New York : Wiley, [1981] .
ISBN 0471045543, 9780471045540

Location Call Number Status Consortium Loan
George Washington
Gelman stacks
HF 5415 .S3617 (show me on map) Available Request
LIB stacks
HF5415 .S3617 Available Request
Off-Campus Shelving
HF5415 .S3617 Available Request
Other Authors Newell, Henry H., 1914-
Subjects Marketing.
Persuasion (Psychology)
Description xiii, 259 pages : illustrations ; 24 cm
Copyright Date [1981]
Notes "A Ronald Press publication."
Includes bibliographical references and index.
Network Numbers (OCoLC)6790249
WorldCat Search OCLC WorldCat
WorldCat Identities Schwerin, Horace S., 1914-
Publication timeline, list of works, related names and subjects and other information


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