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Positioning : the battle for your mind / by Al Ries and Jack Trout.

; Trout, Jack, author
New York : McGraw-Hill, [1981] .
ISBN 0070652635, 9780070652637

Location Call Number Status Consortium Loan
George Washington
Gelman stacks
HF 5827.2 .R53 (show me on map) Available Request
American
LIB stacks
HF5827.2 .R53 Available Request
Georgetown
Lauinger stacks
HF5827.2 .R53 Available Request
Other Authors Trout, Jack,
Subjects Advertising.
Positioning (Advertising)
Description xii, 246 pages ; 21 cm
Copyright Date [1981]
©1981
Notes Includes index.
Contents What Positioning Is All About -- The Assault on the Mind -- Getting Into the Mind -- Those Little Ladders in Your Head -- You Can't Get There from Here -- Positioning of a Leader -- Positioning of a Follower -- Repositioning the Competition -- The Power of the Name -- The No-Name Trap -- The Free-Ride Trap -- The Line-Extension Trap -- When Line Extension Can Work -- Positioning a Company: Xerox -- Positioning a Country: Belgium -- Positioning an Island: Jamaica -- Positioning a Product: Milk Duds -- Positioning a Service: Mailgram -- Positioning a Long Island Bank -- Positioning a New Jersey Bank -- Positioning a ski resort: Stowe -- Positioning the Catholic Church -- Positioning Yourself and Your Career -- Positioning Your Business -- Playing the Positioning Game.
Network Numbers (OCoLC)6487734
(OCoLC)ocm06487734
WorldCat Search OCLC WorldCat
WorldCat Identities Ries, Al.
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