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The Dartnell sales promotion handbook / editor, Ovid Riso.

; Dartnell Corporation
7th ed.. Chicago : Dartnell Corporation, 1979.
ISBN 0850131030

Location Call Number Status Consortium Loan
American
WRLC Shared Collections Facility
HF5438.5 .D325 1979 Off-site
Request
George Mason
Fenwick stacks
HF5415 .D325 1979 Available Request
Fenwick stacks
HF5415 .D325 1979 Available Request
Other Title The Dartnell handbook for sales, advertising and sales promotion executives.
Sales promotion handbook.
Other Authors Riso, Ovid.
Dartnell Corporation.
Subjects Advertising -- Handbooks, manuals, etc.
Advertising.
Sales promotion.
Selling.
Description 1206 pages : illustrations ; 23 cm.
Copyright Date 1979.
Notes "Principal business directories": p.471-486; "Business and professional publications": pages 1166-1167.
Network Numbers (OCoLC)06373534
(OCoLC)6373534
WorldCat Search OCLC WorldCat

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