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Marketing in the 80's : changes and challenges / Richard P. Bagozzi, and others.

Chicago, Ill. : American Marketing Association, [1980] .
ISBN 0877571414

Location Call Number Status Consortium Loan
LIB stacks
HF5415.A2 A58 1980 pt.2 Request
George Mason
Fenwick stacks
HF5415.1 .M367 Available Request
Off-Campus Shelving
HF5415.1 .M367 Available Request
Other Authors Bagozzi, Richard P.
Subjects Marketing -- United States
Series American Marketing Association. Educators' conference ; 1980
Description xviii, 538 pages ; 28 cm.
Copyright Date [1980]
Notes Papers given at the conference to be held in Chicago, Aug. 3-6, 1980.
Part 2 of the Proceedings of the national conference.
Includes index.
Geographic Area United States
Network Numbers (OCoLC)06356637
WorldCat Search OCLC WorldCat


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