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Strategic advertising campaigns / Don E. Schultz, Dennis G. Martin.

; Martin, Dennis G
Chicago, Ill. : Crain Books, c1979.
ISBN 0872510433

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Other Authors Martin, Dennis G.
Subjects Advertising campaigns.
Description viii, 220 p. : ill. ; 29 cm.
Notes Includes index.
Bibliography: p. 213-215.
Network Numbers (OCoLC)06313729
(OCoLC)6313729
WorldCat Search OCLC WorldCat

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