cover image

Developing new products and repositioning mature brands : a risk-reduction system that produces investment alternatives / Eugene J. Cafarelli.

New York : Wiley, [1980] .
ISBN 9780471046349, 0471046345

Location Call Number Status Consortium Loan
George Washington
WRLC Shared Collections Facility
HF 5415.15 .C24 (show me on map) Off-site
LIB stacks
HF5415.15 .C24 Available Request
George Mason
Fenwick stacks
HF5415.15 .C24 Available Request
Subjects Neues Produkt.
New products.
Product management.
Series Ronald series on marketing management.
Description xii, 253 pages : illustrations ; 23 cm.
Copyright Date [1980]
Notes "A Ronald Press publication."
Includes bibliographical references (page 249) and index.
Network Numbers (OCoLC)6144378
WorldCat Search OCLC WorldCat
WorldCat Identities Cafarelli, Eugene J., 1938-
Publication timeline, list of works, related names and subjects and other information


Export citation to: RefWorks