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Developing new products and repositioning mature brands : a risk-reduction system that produces investment alternatives / Eugene J. Cafarelli.


New York : Wiley, [1980] .
ISBN 9780471046349, 0471046345

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HF 5415.15 .C24 (show me on map) Off-site
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Subjects Neues Produkt.
New products.
Product management.
Produktplanung.
Series Ronald series on marketing management.
Description xii, 253 pages : illustrations ; 23 cm.
Copyright Date [1980]
©1980
Notes "A Ronald Press publication."
Includes bibliographical references (page 249) and index.
Network Numbers (OCoLC)6144378
(OCoLC)ocm06144378
WorldCat Search OCLC WorldCat
WorldCat Identities Cafarelli, Eugene J., 1938-
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