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Marketing public transportation : policies, strategies, and research needs for the 1980's / [edited by] Richard K. Robinson, Christopher H. Lovelock.

; Lovelock, Christopher H ; American Marketing Association
Chicago, Ill. : American Marketing Association, [1981] .
ISBN 0877571392, 9780877571391

Location Call Number Status Consortium Loan
George Washington
Gelman stacks
HE 305 .M37 (show me on map) Available Request
LIB stacks
HE305 .M37 Available Request
Lauinger stacks
HE305 .M37 Available Request
Other Authors Lovelock, Christopher H.
Robinson, Richard K. 1946-
American Marketing Association.
Subjects Local transit -- Marketing.
Transports publics -- Gestion.
Transports urbains -- Gestion.
Urban transportation -- Marketing.
Series Proceedings series (American Marketing Association)
Description x, 104 pages ; 23 cm.
Copyright Date [1981]
Notes Proceedings of a workshop held in Boston, April 26-27, 1979.
Includes bibliographical references.
Network Numbers (OCoLC)6143495
WorldCat Search OCLC WorldCat


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