cover image

Theoretical developments in marketing / [edited by] Charles W. Lamb, Patrick M. Dunne.

; Dunne, Patrick M ; American Marketing Association ; Special Educators' Conference (1980 : Phoenix, Ariz.)
Chicago, Ill. : American Marketing Association, [1980] .
ISBN 0877571384, 9780877571384

Location Call Number Status Consortium Loan
George Washington
WRLC Shared Collections Facility
HF 5411 .T48 (show me on map) Off-site
Request
American
LIB stacks
HF5415.A2 A58 1980, pt.1 Request
George Mason
Fenwick stacks
HF5415 .T495 Available Request
Georgetown
Off-Campus Shelving
HF5415 .T495 Available Request
Other Authors Dunne, Patrick M.
Lamb, Charles W.
American Marketing Association.
Special Educators' Conference (1980 : Phoenix, Ariz.)
Subjects Kongress.
Marketing -- Congresses.
Marketing -- Congrès.
Marketing.
Marketingtheorie.
Series Proceedings series (American Marketing Association)
Description xi, 269 pages ; 28 cm.
Copyright Date [1980]
©1980
Notes Proceedings of the American Marketing Association's Special Educators' Conference held in Phoenix, Ariz., Feb. 10-13, 1980.
Includes bibliographical references and index.
Genre Conference proceedings.
Other Identifiers ZBWT00001521
Network Numbers (OCoLC)6143131
(OCoLC)ocm06143131
WorldCat Search OCLC WorldCat

Services

Export citation to: RefWorks