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Market planning for new industrial products / Jean-Marie Choffray, Gary L. Lilien.

; Lilien, Gary L., 1946- author
New York : Wiley, [1980] .
ISBN 0471049182, 9780471049180

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Other Authors Lilien, Gary L., 1946-
Subjects Marketing industriel.
Marktforschung.
New products.
Product management -- Case studies.
Product management.
Produits commerciaux -- Gestion -- Cas, Études de.
Produits commerciaux -- Gestion.
Produits industriels -- Commercialisation.
Produits nouveaux -- Gestion.
Produits nouveaux.
Produktinnovation.
Produktmanagement.
Series Ronald series on marketing management.
Description xv, 294 pages : illustrations ; 25 cm.
Copyright Date [1980]
©1980
Notes "A Ronald Press publication."
Includes indexes.
Includes bibliographical references (pages 274-285).
Genre Case studies.
Network Numbers (OCoLC)6092478
(OCoLC)ocm06092478
WorldCat Search OCLC WorldCat

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