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Readings in managing the marketing research function / [compiled by] Lee Adler, Charles S. Mayer.

; Mayer, Charles S
Chicago, Ill. : American Marketing Association, [1980] .
ISBN 0877581368

Location Call Number Status Consortium Loan
WRLC Shared Collections Facility
HF5415.2 .R32 Off-site
George Mason
Fenwick stacks
HF5415.2 .R32 Available Request
Other Title Managing the marketing research function
Other Authors Adler, Lee
Mayer, Charles S.
Subjects Marketing research
Marketing research.
Description vii, 191 pages : illustrations ; 28 cm.
Copyright Date [1980]
Notes Includes bibliographical references.
Genre Aufsatzsammlung.
Network Numbers (OCoLC)06042987
WorldCat Search OCLC WorldCat


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