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A look back, a look ahead : papers given at the AMA's 1979 Attitude Research Conference / [editor] George B. Hafer.

; Hafer, George B ; American Marketing Association
Chicago : American Marketing Association, c1980.
ISBN 0877571341

Location Call Number Status Consortium Loan
American
WRLC Shared Collections Facility
HF5415.2 .A773 1979 Off-site
Request
Georgetown
Off-Campus Shelving
HF5415.2 .A773 1979 Available Request
Other Authors Hafer, George B.
American Marketing Association.
Subjects Attitude (Psychology) -- Testing.
Consumers -- Attitudes.
Marketing research.
Series Proceedings series (American Marketing Association)
Description ix, 207 p. : graphs, tables.
Notes Includes bibliographical references.
Network Numbers (OCoLC)05992551
(OCoLC)5992551
WorldCat Search OCLC WorldCat

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