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Marketing : basic concepts and decisions / William M. Pride, O. C. Ferrell.

; Ferrell, O. C
2d ed.. Boston : Houghton Mifflin, [1980] .
ISBN 0395280591

Location Call Number Status Consortium Loan
LIB stacks
HF5415 .P658 1980 Available Request
Other Authors Ferrell, O. C.
Subjects Marketing.
Description xxiii, 754 pages : illustrations ; 26 cm.
Copyright Date [1980]
Notes Includes bibliographical references and indexes.
Network Numbers (OCoLC)05974665
WorldCat Search OCLC WorldCat
WorldCat Identities Pride, William M.
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