cover image

Readings in market segmentation / [edited by] Donald W. Scotton and Ronald L. Zallocco.

; Zallocco, Ronald L., editor
Chicago, Ill. : American Marketing Association, [1980] .
ISBN 0877571325, 9780877571322

Location Call Number Status Consortium Loan
American
WRLC Shared Collections Facility
HF5415.127 .R4 Off-site
Request
Other Authors Scotton, Donald Werner, 1919-
Zallocco, Ronald L.,
Subjects Market segmentation.
Description vii, 198 pages : illustrations ; 28 cm
Copyright Date [1980]
©1980
Notes Includes bibliographical references (pages 197-198).
Network Numbers (OCoLC)ocm05946648
(OCoLC)5946648
WorldCat Search OCLC WorldCat

Services

Export citation to: RefWorks