cover image

The duping of the American voter : dishonesty and deception in presidential television advertising / Robert Spero.

1st ed.. New York : Lippincott and Crowell, [1980] .
ISBN 9780690018844, 0690018843

Location Call Number Status Consortium Loan
George Washington
Gelman stacks
JK524 .S68 (show me on map) Missing
Gelman stacks
JK 524 .S68 (show me on map) Available Request
Gelman stacks
JK524 .S68 (show me on map) Available Request
LIB stacks
JK524 .S68 Available Request
Lauinger stacks
JK524 .S68 Available Request
Founders Library stacks
JK524 S68 Available Request
Founders Library stacks
JK524 S68 Available Request
Subjects Advertising, Political -- United States.
Advertising, Political.
États-Unis -- Politique et gouvernement -- 1945-1989.
Political campaigns -- United States.
Political campaigns.
Politics and government
Presidents -- Election.
Presidents -- United States -- Election.
Présidents -- États-Unis -- Élection.
Propagande électorale -- États-Unis.
Publicité politique -- États-Unis.
United States -- Politics and government -- 1945-1989.
United States.
Description viii, 232 pages : illustrations ; 24 cm
Copyright Date [1980]
Notes Includes bibliographical references (pages 215-218) and index.
Contents 1. The arrogance and the danger of political advertising : deception and distortion in the campaigns of Carter and Ford -- 2. The first misleading presidential campaign commercial : Ike as a TV trailblazer -- 3. The 1960 campagin : a commercial footnote -- 4. The masking of a quagmire : how Lyndon Johnson decieved the little girl and her daisy -- 5. The making of a straw man, 1964 : Barry Goldwater: Lyndon Johnson's secret image -- 6. The unselling of the president, 1968 : how Hubert Humphrey's fatal advertising strategy put Richard Nixon over the top -- 7. Inside the November Group, 1972 : The White House starts a private advertising agency, and the dance of the leaders goes on -- 8. Honest Jimmy vs. Honest Jerry, 1976 : a campaign as American as apple pie, motherhood, and Machiavelli -- 9. Should political advertising be banned? : the rights of politicians vs. the rights of voters -- 10. Breaking the back of the political commercial : without you there is no deception.
Geographic Area United States
Network Numbers (OCoLC)5888678
WorldCat Search OCLC WorldCat
WorldCat Identities Spero, Robert.
Publication timeline, list of works, related names and subjects and other information


Export citation to: RefWorks