Marketing myopia in the trust business : a report for bank CEO's, heads of trust departments, and other line officers impacting the direction of the bank's trust business / Theodore Levitt, Scott Cunningham.

; Cunningham, Scott
Washington : American Bankers Association, [1979] .

Location Call Number Status Consortium Loan
American
WRLC Shared Collections Facility
HG4309 .L48 Off-site
Request
Other Authors Cunningham, Scott
Subjects Bank marketing.
Trust companies.
Description viii, 49 pages : illustrations / 28 cm.
Copyright Date [1979]
© 1979
Network Numbers (OCoLC)05831445
(OCoLC)5831445
WorldCat Search OCLC WorldCat

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