Marketing myopia in the trust business : a report for bank CEO's, heads of trust departments, and other line officers impacting the direction of the bank's trust business / Theodore Levitt, Scott Cunningham.
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Location | Call Number | Status | Consortium Loan |
---|---|---|---|
American | |||
WRLC Shared Collections Facility
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HG4309 .L48 |
Off-site
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Request |
Other Authors |
Cunningham, Scott
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Subjects |
Bank marketing.
Trust companies. |
Description |
viii, 49 pages : illustrations / 28 cm.
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Copyright Date |
[1979]
© 1979 |
Network Numbers |
(OCoLC)05831445
(OCoLC)5831445 |
WorldCat | Search OCLC WorldCat |
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