Marketing myopia in the trust business : a report for bank CEO's, heads of trust departments, and other line officers impacting the direction of the bank's trust business / Theodore Levitt, Scott Cunningham.
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| Location | Call Number | Status | Consortium Loan |
|---|---|---|---|
| American | |||
|
WRLC Shared Collections Facility
|
HG4309 .L48 |
Off-site
|
Request |
| Other Authors |
Cunningham, Scott
|
| Subjects |
Bank marketing.
Trust companies. |
| Description |
viii, 49 pages : illustrations / 28 cm.
|
| Copyright Date |
[1979]
© 1979 |
| Network Numbers |
(OCoLC)05831445
(OCoLC)5831445 |
| WorldCat | Search OCLC WorldCat |
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