cover image

The effects of television advertising on children : review and recommendations / Richard P. Adler [and others].


Lexington, Mass. : D.C. Heath, [1980] .
ISBN 0669028142

Location Call Number Status Consortium Loan
George Washington
Mt. Vernon campus stacks
HQ784.T4 E35 Available Request
American
LIB stacks
HQ784.T4 E35 Available Request
Catholic
Mullen Library stacks
HQ784.T4 E35 Available Request
UDC
WRLC Shared Collections Facility
HQ 784 .T4 E35 Off-site
Request
George Mason
Fenwick stacks
HQ784.T4 E35 Available Request
Georgetown
Lauinger stacks
HQ784.T4 E35 Available Request
Georgetown Law
GT Law Borrowing: GT patrons use Law catalog; Others use ILL
HQ784.T4 E35 1980
Howard
Founders Library stacks
HQ784 T4 E35 Available Request
Founders Library stacks
HQ784 T4 E35 Available Request
Founders Library stacks
HQ784 T4 E35 Available Request
Social Work Library
HQ784 T4 E35 Missing
Marymount
Marymount Main stacks
HQ784.T4 E27 1980 Available Request
Other Authors Adler, Richard, 1942-
Subjects Advertising.
Aufsatzsammlung.
Child.
Fernsehsendung.
Infant.
Kind.
Publicité télévisée et enfants.
Television advertising and children.
Television.
Werbesendung.
Description xi, 367 pages : illustrations ; 24 cm
Copyright Date [1980]
©1980
Notes Includes bibliographical references (pages 325-361) and index.
Contents Background: Children's television viewing patterns / Richard P. Adler and Ronald J. Faber -- Children's ability to distinguish television commercials from program material / Laurene Krasny Meringoff and Gerald S. Lesser -- The influence of format and audiovisual techniques on children's perceptions of commercial messages / Laurene Krasny Meringoff and Gerald S. Lesser -- Source effects and self-concept appeals in children's television advertising / John R. Rossiter -- The effects of premium offers in children's television advertising / Scott Ward -- The impact of proprietary medicine advertising on children / Thomas S. Robertson -- The effects of volume and repetition of advertising / Laurene Krasny Meringoff -- The effects of volume and repetition of television commercials / John R. Rossiter -- The effects of television advertising on consumer socialization / Scott Ward -- Television advertising and parent-child relations / Thomas S. Robertson -- Summary of research findings and recommendations for future research -- Evaluation of individual studies -- Industry codes and guidelines for children's television advertising, set forth by the National Association of Broadcasters and the National Advertising Division, Council of Better Business Bureaus, Incorporated.
Production Credits Based on the report of a project supported by the United States of America's National Science Foundation.
Network Numbers (OCoLC)5675307
(OCoLC)ocm05675307
WorldCat Search OCLC WorldCat

Services

Export citation to: RefWorks